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  • When Fat Loss Seems Impossible

    When Fat Loss Seems Impossible

    When Fat Loss Seems Impossible: Understanding Metabolic Dysfunction, Hormones, and the Power of Reverse Dieting At 4F Coaching, we often work with individuals who feel like they’re doing “everything right” but still struggle to lose weight, build muscle, or regain energy. Many have a long history of under-eating, chronic stress, irregular periods, or hormonal imbalance—but don't know that these factors are often biological roadblocks standing in the way of their progress. In this article, we’ll begin to understand the science behind metabolic dysfunction, leptin and cortisol, hormone health, irregular periods, and how a method called reverse ....

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  • Hormones, Health, and Hope: Understanding PCOS, Insulin Resistance, and Thyroid Dysfunction

    Hormones, Health, and Hope: Understanding PCOS, Insulin Resistance, and Thyroid Dysfunction

    Hormones, Health, and Hope: Understanding PCOS, Insulin Resistance, and Thyroid Dysfunction If you’ve ever felt like your body is working against you, you’re not alone. Many women silently struggle with hormonal imbalances like PCOS, insulin resistance, and thyroid dysfunction. These conditions can feel like a daily fight: fatigue, weight gain, mood swings, brain fog, and more. They’re real, they’re common, and they are often misunderstood. At 4F Coaching, we want you to understand what’s happening inside your body and take back control. You are not broken—and you are not alone. What Are PCOS, Insulin Resistance, and Thyroid ....

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  • Creatine Helps Fight Alzheimers? And Supports Muscle Growth?

    Creatine Helps Fight Alzheimers? And Supports Muscle Growth?

    Creatine: More Than Just a Muscle Builder – A Powerful Ally for Strength, Fat Loss, and Brain Health When most people think of creatine, they imagine bodybuilders and athletes tossing back a scoop of powder to supercharge their workouts. But the truth is, creatine is so much more than just a gym supplement. It’s a naturally occurring compound in your body, found in muscle tissue and sourced from foods like red meat and fish. And now, science is revealing just how profound creatine’s impact is—not only on muscle growth and fat loss but also on long-term brain health. What Is Creatine and Where Does It Come From? Creatine is a compound made from ....

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  • Why Men and Women Lose Fat Differently: The Truth About Hormones and Metabolism

    Why Men and Women Lose Fat Differently: The Truth About Hormones and Metabolism

    Why Men and Women Lose Fat Differently: The Truth About Hormones and Metabolism At 4F Coaching, we believe in education just as much as execution. One of the most common questions we get when coaching couples or groups is: Why does he seem to drop fat faster than me? Or vice versa. The short answer? Hormones and metabolism. Let’s break it down. Hormonal Differences Play a Big Role Testosterone: The Fat-Burning Powerhouse for Men Testosterone is the primary male sex hormone—and it has a huge effect on body composition. Higher levels of testosterone promote the development of lean body mass (muscle tissue). And muscle is metabolically active. In other words, ....

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  • Weight Loss Is More Complex Than We Have Been Led to Believe

    Weight Loss Is More Complex Than We Have Been Led to Believe

    The Truth About the 3,500-Calorie Rule: Why Weight Loss Isn’t Always Linear When it comes to weight loss, one of the most common pieces of advice sounds like simple math: “Create a 500-calorie deficit each day, and you’ll lose 1 pound per week.” That equation comes from a 1958 study by Max Wishnofsky, who estimated that one pound of fat equates to about 3,500 calories. This rule has been repeated so often it’s practically written in stone in most diet books, calculators, and even on fitness trackers.This is still the framework taught in med school to registered dietitians. But there’s just one problem — it doesn’t always work that ....

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  • Non Scale Victories - Reasons To Exercise

    Non Scale Victories - Reasons To Exercise

    Non-Scale Victories: The Wins That Matter Most on Your Fitness Journey When most people start their fitness journey, they have a specific goal in mind—usually tied to weight loss, muscle gain, or a certain aesthetic. And while these goals can be motivating, they only scratch the surface of what fitness truly offers. The real magic of exercise lies in the non-scale victories (NSVs)—the benefits that go beyond numbers on a scale. These victories are often more meaningful, longer-lasting, and a better measure of progress than any number could ever be. Why Non-Scale Victories Matter Weight fluctuates. Muscle grows in ways that might not immediately reflect on a scale. ....

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  • Stop Being Sick, The Fight From Within - Immune System

    Stop Being Sick, The Fight From Within - Immune System

    How to Strengthen Your Immune System and Stay Healthy This Season Lately, it seems like sickness has been making its rounds through our gym, despite our best efforts to keep 4F Coaching the cleanest gym in town. We take pride in maintaining a spotless facility, but we all know that germs are everywhere, and sometimes, no matter how careful we are, illness still strikes. This season has been especially rough, with many of our members dealing with colds, flu, and other infections. While we can’t control everything, we can take action to strengthen our immune systems, helping our bodies fight off sickness more effectively. In this post, we’re going to break down the best ....

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  • Creative & Easy Ways to Add More Protein

    Creative & Easy Ways to Add More Protein

    Creative & Easy Ways to Get More Protein in Your Diet At 4F Coaching, we know protein is the foundation of a strong, lean, and well-functioning body. Whether your goal is to lose weight, build muscle, or improve overall health, ensuring you get enough protein is a game-changer. But let’s be real—eating plain chicken breasts and protein shakes every day can get old fast. That’s why we’re breaking down unique and easy ways to boost your protein intake without getting bored. Why Protein Matters Protein is crucial for muscle repair, fat loss, and overall health. It helps you stay full longer, supports metabolism, and aids in recovery after ....

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  • Top 5 Fitness Myths DEBUNKED

    Top 5 Fitness Myths DEBUNKED

    Top 5 Fitness Myths—Debunked! The fitness industry is filled with myths that can mislead even the most dedicated individuals. At 4F Coaching, we believe that education is just as important as exercise. Misinformation can stall progress, cause frustration, and even lead to injury. Today, we’re tackling five of the most common fitness myths with science-backed facts, so you can make informed decisions on your health journey. Myth #1: You Need to Do Endless Cardio to Lose Weight The Truth: Strength training is just as, if not more, effective for fat loss than cardio. Many people believe that running for hours is the key to shedding pounds. While cardio burns ....

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  • The 4F Coaching Guide to EASY Nutrition & Fitness Management

    The 4F Coaching Guide to EASY Nutrition & Fitness Management

    The 4F Coaching Guide to EASY Nutrition & Fitness Management When it comes to fitness and nutrition, we all fall somewhere on a spectrum. On one extreme, there are those training for elite goals—such as special forces candidates or bodybuilders—who must follow rigid, disciplined plans to meet specific physical standards. On the opposite end, there are individuals who simply want to improve their health with minimal effort, like walking a few times a week or attending the gym casually. Most of us fall somewhere in between, and our place on this spectrum will shift depending on our life circumstances, stress levels, and goals. That’s why it’s essential to ....

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Our mission is to positively impact the health of our community. We will educate and empower our members by compassionately coaching them and inspiring confidence in them.

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Personal Training near Graham

Nicole Launay - Dorn

Evern (my husband) had his first official appointment with TJ & Jess at 4F training. We have known them for years - friends then turned family really.

Evern had 3 major spine surgeries within a 3 month period and has not been able to live a “normal” quality of life for almost a year. It has greatly affected his physical and mental health and he was ready to get back on track after getting the all clear from his surgeon.

Evern went over to the gym, and by the time he got home, TJ had text us his food plan, exercise routine, current physical breakdown (weight/bmi/etc) and expectations. Although we are close friends and we knew what they did for work, we never realized how “in depth” personal training was and how it extends out much more than just showing up to the gym and lifting weights. Everything was tailored specifically to Everns success and presented in a way that was understandable to the client, which was nice. It wasn’t overwhelming and made us both feel like the goals set were not only achievable but maintainable.

We are looking forward to learning from TJ and Jess and watching 4F evolve and change others lives, like they are doing ours.

Personal Training near Graham

Josh Brown

Over the past year and a half I've trained with 4F coaching and Coach TJ is the most amazing, knowledgeable and driven coach I've ever had. I've seen major improvements in my overall fitness and health ever since I've started working with them. I really love the personal approach taken with my training and the attention to my specific body type and goals. I have never felt like I was on some blanketed program. Everything has been made to fit me and where I am at each step of my journey. There is no doubt in my mind I wouldn't be where I am today in this life long journey if it wasn't for the expertise and just overall care taken by TJ to make the most out of every session we've had together. I'm a client of the 4F family for life!

Personal Training near Graham

Krissy Doble

When I got started with 4F Coaching, Jessica tapped into everything that shaped me as far as who I was. Where tears rolled down my face and sense of relief filled my lungs. As I thought to myself wow this woman is REAL and cares about me as a whole. Not just to add a client to her schedule but so I could make REAL changes. She listened not to respond but to hear my habits, my injuries and where I was at mentally. Little did I know I would fall in love with the whole family. TJ who is also a trainer, shared tips and stories and words of encouragement. To just having her beautiful daughters cheer me on as I sweat. This is more than coaching, it’s family structured with realistic fitness goals. Along with the freedom to be who you are at any stage of your fitness journey and life period. I’ll be forever grateful for the knowledge , non scale victories and the family I am now apart of. I can’t even describe the passion and devotion they each pour into each client each session, ITS PRICELESS! Thank you 4F coaching.

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